The “Salva la goccia” (“Save the drop”) campaign in Italy was created with the goal of turning everyone from a spectator into an actor. Participants take concrete actions and spread a message about water’s relevance as a common good. To participate, contributors took an action that protects or conserves water (such as an eco-recipe), either photographed it or recorded a video demonstrating the action, and posted it on personal Facebook or Twitter profiles (using the hashtag #salvalagoccia). An online counter visible on the website www.immaginiperlaterra.it calculated how many sustainable behaviors were recorded, showing in real time the contributions everyone made to the protection of water resources.
Initiated by Green Cross for the 22 March World Water Day, Save the Drop attracted over 4,000 contributions. This year, the campaign asked contributors to cut back water usage in daily activities and cooking. People did so by choosing foods – such as fruits, vegetables and legumes – with low water footprints, and by creating the beautiful recipes whose photographs have already been posted on various social networks. The whole cast and crew of the movie “Mia figlia si sposa” (My Daughter is Getting Married), now being filmed in Salento, showed their support as well.
Access to safe water and sanitation is an ongoing problem in much of the world and, even though progress has been made, there is a long way to go to solve it. By 2025, two-thirds of the global population could live under conditions of water stress. According to World Health Organization data, more than one in ten of the world’s people, some 748 million human beings, do not have access to sources of drinking water. About 1.8 billion people use contaminated water.