Waterless World

A Global Water Crisis Forum


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Balls!

It’s not like we haven’t reported on innovative, strange and extreme ways that drought-plagued people, communities and enterprises find to manage their water resources.  This is not the first time we have heard about this method of limiting evaporation from reservoirs, but this time we have video.  From onEarth, the magazine of the Natural Resources Defense Council:

As the drought rages on in California, things have been getting weird. Now the latest effort to protect L.A.’s water supply has just turned the city’s reservoir into a giant black-ball pit.

The 96 million plastic “shade balls” floating on the reservoir’s surface will help keep the water from evaporating, protect it from contamination by birds and other wildlife, and prevent sunlight from promoting algal growth. The balls are designed to last for about 10 years without degrading (at which point they’ll be recycled) or releasing anything harmful into the water themselves—Ed Osann, a senior policy analyst with NRDC (disclosuretells Bloomberg, “Everything that comes into contact with drinking water has to be a certified material,” meaning it shouldn’t cause pollution problems. 

ABC 7 reports that the move is millions of dollars cheaper than the alternative (which is installing a cover over the reservoir), and these spheres will save 300 million gallons of water every year. L.A. is on the ball, and other municipalities are catching on, too—watch officials from the Las Virgenes Municipal Water District release shade balls into their reservoir, too.


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Using Sex To Sell Water Conservation

From the Huffington Post:

It’s been said that sex sells when it comes to everything from cars to clothes, but can it actually change consumer behavior when it comes to something as, well, unsexy as water conservation?

The San Francisco Public Utilities Commission seems to think so. The commission announced earlier month that it will extend an unusual water conservation campaign, which it says was responsible for helping the city’s residents surpass usage-reduction goals in the drought-plagued state, the San Francisco Chronicle reported.

The campaign features a number of racy, double entendre-laden messages such as “Go full frontal,” “quick and easy” and “Short and steamy,” in an ad blitz that includes ads on billboards, buses and social media, plus television spots such as the clip below. The city is spending $300,000 on the latest campaign.

This campaign worked,” Tyrone Jue, SFPUC communications director, told KPIX, CBS’ San Francisco affiliate. “We want to use the same provocative theme to get people involved and engaged again.”

As San Francisco has the lowest rate of water usage in the state of California, it appears many have gotten on board with the commission’s message.

Others across the nation say they would, too. A majority of respondents to a recent national Reuters/Ipsos poll agreed that they would support rules limiting the use of water to wash their vehicles and water lawns if they lived in a state experiencing drought conditions like what California and other states in the Western U.S. are currently enduring. 

In April, California Gov. Jerry Brown (D) called for the state’s urban areas to cut their water consumption by 25 percent. Gov. Brown has further proposed fines of up to $10,000 per day for the worst-offending water-wasters. 

Still, others have resisted the call to conserve. As the Washington Post reported Saturday, some wealthy residents of the state have been pushing back, with one Rancho Santa Fe resident telling the paper, “No, we’re not all equal when it comes to water.”